e.GO App Redesign
Re-design of the Companion App for the e.waveX
About the Project
e.GO Mobile was building an electric car, but the customer journey around it lived in fragments across departments. The companion app was meant to be the customer's daily touchpoint with the car — and it was a symptom of that fragmentation, not the cause. What looked like an app problem was really a journey problem nobody had seen whole.
The redesign brief was "make the app better." The discovery work reframed it: what does the customer actually need from the post-purchase experience, and where does the app sit inside that?
Project Execution
I ran a cross-departmental journey mapping process to make the post-purchase experience visible end-to-end — service, software, support, hardware. Once the team shared a picture of the whole, the app's role inside it became obvious.
The redesign followed from that: navigation aligned to journey moments, a customizable dashboard for the actions customers actually take, accessibility-first foundations (high-contrast colors, scalable text, voice commands), and visual integration with the e.waveX brand system.
The deliverable was an app. The shift was that the team finally had a shared decision basis for product choices that used to be argued department by department.
