About Me
I help teams move from vague AI opportunity to validated product direction. Most teams I work with don't lack ideas — they lack clarity on which are worth building, what needs to be true for them to work, and how the organization around the product needs to change. I run the discovery that cuts through that, and I prototype the answer so the decision is tangible, not theoretical.
Over a decade building digital products at the intersection of complex systems and human behavior — in digital health, e-mobility, and now enterprise AI. The same instinct runs through all of it: make invisible complexity visible, design for the decision before the feature, and trust prototypes more than documents.
Alongside client work, I build tools that externalize how I think — a decision-guided discovery tool for AI products, and prototypes that explore how invisible environmental data can become tangible through AI-native interfaces.
