Mimi Music
Mimi Music elevates listening experience based on personalised sound
About the Project
Mimi Music began as a demonstration — a way to show what "sound personalized to your hearing" actually feels like, since the technology itself was invisible.
The design problem was making an abstract audio capability immediately legible: take your earprint, choose a track, hear the difference.
It later grew from showcase to product, integrating Spotify and Soundcloud, and became part of a prevention program with BARMER health insurance and the German Federal Centre for Health Education.
Project Execution
I designed the personalization flow around two-step simplicity: take an earprint, pick a track, fade between original and personalized sound to feel the difference.
The fade control was the central design move — it turned an audio claim into something users could verify with their own ears in seconds.
The work later supported a national prevention program in Germany alongside BARMER and the BzgA, anchoring the consumer app in a clinical-grade public health context.
